WFTDA announces 2010 demographic survey results

Who is WFTDA roller derby? We knew our skaters are fierce competitors …. but now we also know that more than 60% are between the ages of 25 and 34, and 91% have some post-secondary education.

The results are in from the Women’s Flat Track Derby Association’s first comprehensive demographic survey of modern roller derby fans and athletes. More than 3,200 current skaters and 4,800 fans participated to build a rich profile of the sport’s new fan base.

“Our 2010 demographic survey indicates that roller derby fans and skaters are highly loyal to their new favorite sport and come from all walks of life,” said Juliana Gonzales, WFTDA Executive Director. “This survey also reveals alternate interests within our sporting community, allowing us to target promotional partners. The results of this survey prepare the WFTDA and its individual member leagues to develop marketing and sponsorship opportunities for our emerging extreme team sport.”

The survey found that, among flat track derby fans who responded:

• 71% are between ages 25 and 44
• 91% have some post-secondary education
• Even distribution of household incomes, with most falling between $35,000 and $75,000 per year

View additional results on WFTDA's Sponsorship Opportunities page.