WFTDA 2012 Demographic Survey Results
Below are the results of WFTDA's third annual demographic survey. The survey was conducted online during the month of February 2012, gathering information from 8,346 respondents.
Who Attends a Roller Derby Bout
Click on a graph for a larger view.
Gender
Audience is primarily female: 61% female, 39% male
Age
Fans are young and middle-aged, with 48% age 34 or younger.
Skaters are predominantly 25-34.
Average fan age: 37.0. Average skater age: 31.2.
Sexual Orientation
82% of fans identify as straight; the remaining identify as gay, lesbian, bisexual or other
Marital Status
32% of fans are single, 43% are married, and 16% live with a partner
Education Level
83% of fans have at least some college education
Household Income
Even distribution of household incomes
Businesses would be smart to get the attention of roller derby fans by sponsoring a league. 82% percent of all fans know the businesses that support their local roller derby league, and nearly 95% hold a favorable opinion of these businesses. 78% make a point to patronize businesses that sponsor their local league.
Roller Derby fans have spending power. A third (33%) of fans have a household income of at least $75,000 per year. Ninety-eight percent of all fans agree that roller derby bouts provide good entertainment value for their money. And many roller derby fans are hard to reach with traditional sports advertising; 32% professed to attending no other live sporting events in the previous year, and 41% percent do not consider themselves fans of traditional major sports.
The global results are generally reflected in local markets, but with local exceptions. The 2012 survey also contains breakdowns of major individual member league demographics, as well as fan opinions about the presentation of the sport in their local area. Contact the WFTDA or your local WFTDA league for more detail about the fans and skaters in your corner of the world.
Don’t miss the opportunity to partner with women’s flat track roller derby while the sport is young and growing. For more information on sponsorship opportunities, or for more a more complete demographic profile of WFTDA skaters and fans, contact sponsorship@wftda.com.
- Download the Full Report: Results from the Third Annual Comprehensive Data Collection on Skaters and Fans (PDF)
Real. Strong. Athletic. Revolutionary.