WFTDA 2011 Demographic Survey Results
Below are the results of WFTDA's second annual demographic survey. The survey was conducted online during the month of January 2011, gathering information from 10,403 respondents.
Who Attends a Roller Derby Bout
Click on a graph for a larger view.
Gender
Audience is primarily female: 66% female, 34% male
Age
Fans are young, with 53% age 34 or younger.
Average fan age: 35.6. Average skater age: 31.0.
Sexual Orientation
80% of fans identify as straight; the remaining identify as gay, lesbian, bisexual or other
Marital Status
34% of fans are single, 38% are married, and 18% live with a partner
Education Level
85% of fans have at least some college education
Household Income
Even distribution of household incomes
Businesses would be smart to get the attention of roller derby fans by sponsoring a league. Seventy-nine percent of all fans know the businesses that support their local roller derby league, and nearly 95% hold a favorable opinion of these businesses. Over 72% have patronized businesses that sponsor their local league. These figures all represent increases over the 2010 survey results.
Roller Derby fans have spending power. Nearly a third (31%) of fans have a household income of at least $75,000 per year. Ninety-seven percent of all fans agree that roller derby bouts provide good entertainment value for their money.
Don’t miss the opportunity to partner with women’s flat track roller derby while the sport is young and growing. For more information on sponsorship opportunities, or for more a more complete demographic profile of WFTDA skaters and fans, contact sponsorship@wftda.com.
- Download the Full Report: Results from the Second Annual Comprehensive Data Collection on Skaters and Fans (PDF)
Real. Strong. Athletic. Revolutionary.