WFTDA 2010 Demographic Survey Results
In 2010, WFTDA conducted its first annual demographic survey. The survey was conducted online over the course of four weeks, gathering information from 9,781 respondents.
Who Attends a Roller Derby Bout
Gender
Slightly skewed toward a female audience: 59% female, 41% male
Age
Young, with 41% between 25 and 34 years old (and an additional 41% between 35 and 54 years old)
Sexual Orientation
About 80% of fans identify as straight; the remaining identify as gay, lesbian, bisexual or other
Marital Status
37% are single, 37% are married, and 16% live with a partner
Education Level
91% have at least some college education
Household Income
Even distribution of household incomes, with most falling between $35,000 and $75,000 per year
Two thirds of all fans know the businesses that support their local derby league, and nearly 90% hold a favorable opinion of these businesses as a result. Over 60% have patronized businesses that sponsor their local league. Devoted derby fans make even more of an effort to support sponsoring businesses—84% know who the sponsors are and almost 80% have patronized those businesses.
Don’t miss the opportunity to partner with women’s flat track roller derby while the sport is young and growing. For more information on sponsorship opportunities, or for more a more complete demographic profile of WFTDA skaters and fans, contact sponsorship@wftda.com.
- Downloadable PDF of compiled survey results: Roller Derby Demographics: Results from the first-ever comprehensive Data collection on skaters and fans
Real. Strong. Athletic. Revolutionary.